Reynaers secures spot on GGP shortlist for installer initiative

A purpose-built online hub to connect homeowners and residential architects to installers has seen Reynaers Aluminium shortlisted for the initiative at the Glass and Glazing Products Installer Awards.

Developed to make it easier for homeowners to have direct contact with installers and fabricators, the Reynaers at Home website has helped to drive quality sales leads for partners who have joined the scheme.

Reynaers at Home takes homeowners on the complete journey from being inspired by a product through to choosing the best solution for their home and then directly onto contacting an installer. A ‘Partner Locator Tool’ lists the nearest three installers who can complete the project.

Since its relaunch in summer 2021, the website has attracted more than 87,000 visitors and generated more than 1,800 enquiries with 2,500 direct clicks to installers’ websites. This has been supported by a social media campaign that has reached 1.82 million people.

The Reynaers at Home scheme has now been shortlisted in the ‘Best Installer Support Programme or Service Initiative’ category at the Glass and Glazing Products (GGP) Installer Awards in recognition of the benefits it brings to partners in the scheme.

Head of Marketing at Reynaers Aluminium UK, Samantha Hill said: “Reynaers at Home is an excellent way for installers to connect directly with architects and homeowners who are looking for the services they provide.

“As the locator tool allows potential customers to go straight to the installer, response times are quicker, and communication is made easier. The website contains all the information related to the products so all the information that is needed is at hand, making life simpler for installers as well as consumers.

“Customer surveys have allowed us an insight into the success of Reynaers at Home and feedback from installers and consumers has been very positive, especially regarding the pace of the process and the ease of navigation.”

In addition to supporting a strong conversion rate for potential sales leads, installers who become Reynaers partners enjoy a number of benefits, including customised literature, marketing support, discounted offers and access to the Showpad™ sales tool.

Reynaers is the headline sponsor of The GGP Awards, which honour exceptional work, innovation and design within the glazing industry. The winners will be announced at a ceremony at The Midland Hotel, in Manchester, on March 16. 

Installers who are interested in joining the Reynaers at Home scheme and becoming a partner should speak to their sales manager or contact Reynaers.

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