Reynaers Aluminium UK has been named as the winner of the ‘Best Use of Press and Public Relations’ at the Construction Marketing Awards 2023.
With the support of marketing and PR agency, Lesniak Swann, Reynaers was honoured for a strategic press and PR campaign that was designed to establish and reinforce Reynaers Aluminium UK as a leading voice on sustainability within the window industry.
The campaign saw Reynaers share of voice in relevant trade press grow to more than 40 per cent with more than 300 articles placed in key publications, reaching an audience of more than five million readers across the year.
The three-part campaign initially focused on raising awareness of changes to Part L of the Building Regulations that saw new thermal efficiency ratings introduced for window and door systems, followed by the use of PR to raise awareness of the need for sustainability in the fenestration and construction industries, and finally the launch of the company’s sustainability strategy Reynaers Act.
Reynaers Aluminium UK Head of Marketing, Samantha Hill, said:
“We are extremely proud to have accepted this award, both as recognition for the hard work and dedication of the team at Lesniak Swann, as well as for the Reynaers UK and Group marketing teams for their dedication to communicating our sustainability strategy, Reynaers Act.
“This strategy clearly outlines Reynaers commitment to achieving science-based targets (SBTi’s) set out to significantly reduce Reynaers’ direct and indirect carbon emissions in line with targets to achieve net zero emissions by 2050.”
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