A controversial advertising campaign for leading provider of aluminium windows and doors Reynaers at Home has led to a nomination at the prestigious B2B Awards.
The architectural glazing company has been shortlisted as a finalist for the category ‘Best limited budget campaign’ for its ‘Energy Efficiency Doesn’t Matter’ campaign.
Its provocative adverts captured the imagination of architects with their attention-grabbing messaging, focusing on Reynaers at Home’s range of excellent energy-saving products including sliding patio doors, panoramic windows and folding patio doors. Energy Efficiency Doesn’t Matter refers to architects no longer having to be constrained by concerns about energy efficiency when it comes to designing innovative homes.
Head of Reynaers at Home Hugh Moss said: “Our nomination is fantastic news and a real achievement and follows our success at other awards. We are keeping prestigious company at these awards with finalists including household brands like O2, Vodafone, IBM, Hewlett Packard, AXA and Canon.
“We’re hoping that this latest nomination will see us scoop yet another industry award.”
Reynaers was a proud winner of the Best Branding and Positioning category at the Construction Marketing Awards 2013. The judges were impressed by the bold and ultimately successful creation of the Reynaers at Home brand. What is more, Reynaers received two further award nominations in 2013 for the Reynaers at Home brand: Finalist for the Promotional Campaign of the Year – Retail at the G13 Awards and finalist for the Strategic Planning and Management category at the Construction Marketing Awards.
Reynaers at Home is a premium brand dedicated to offering the very best architectural glazing products and service to the discerning householder. For more information, see the website www.www.reynaersathome.co.uk
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